Hyundai CRADLE – Hyundai Motor’s corporate venturing and open innovation unit

Hyundai CRADLE is Hyundai Motor’s corporate venturing and open innovation business, which partners and invests extensively in prominent global startups to accelerate the development of advanced future automotive technologies.
CRADLE has five different offices operating globally in San Francisco, Tel Aviv, Berlin, Bejing, and Seoul to identify newly established startups that focus on ‘Disruptive Innovations’.
Hyundai CRADLE collaborates with Universities, Venture Capitals, and numerous research groups to enable the co-development of new technologies, POC projects, and strategic equity investments between startups and Hyundai Motor Group.



We look for startup with strong IP active in the fields of

  • Autotech (ACES trends – Autonomous driving, connectivity, electrification of vehicles, and shared mobility)
  • Energy (Hydrogen and renewables)
  • Urban Air Mobility (Hardware and Software)
  • Robotics

Maturity: from series A onwards (with at least a working prototype)


Federica Biancon

Open Innovation Manager @CRADLE Berlin